Production
In pre-production all the planning for the
project takes place, in terms of scripting, selecting scene locations and
storyboarding your film. Then the production is broken down into individual
scenes and all the locations, props, cast members, costumes, special effects
and visual effects are identified.
The next step is picking an ideal
look and feel you want the movie to have. By choosing particular shooting
styles, costume designs, set designs and Lighting.
Finally the footage has to be
edited to achieve an accomplished film; music can be incorporated into the
editing process as well as special effects if needed.
Distribution
Having the backing of a major studio or a well-known
director or star can greatly improve the chances of securing a good
distribution deal.
Independent filmmakers often use film festivals as an
opportunity to get the attention of distributors.
Most of the major studios have their own distribution
companies. For example, Disney owns Buena Vista, a major distributor.
When a
distributor has leased a movie, they will try to determine the best strategy
for opening the movie. Here are some factors to consider: Studio, Target Audience, Star power, Buzz,
Season
Marketing
I discovered the main forms of
promotions are: TV commercials, Theatre trailers, Internet, Newspapers and Billboards.
Days before a film release movie marketers will
usually plaster the sides of buses with huge ads, place billboards all around
the city, run tons of teaser trailers on TV, place full-page ads in major
newspapers and magazines, and the movie's stars will show up on all of the
major talk shows. Promoters will place interactive ads on websites which there
target audience would frequently visit.
10 Facts about the Film Industry
- 647
films were released in 2012, making an average of 12 a week.
- The film industry provided £3.8bn to UK GDP in 2012.
- Action accounted for only 7% of releases but
earned 28% of the box office
- UK films accounted for 15% of global box
office
- 90% of UK cinemas screens have digital
projection.
- There were 3.9 billion viewings of feature films on TV in
the UK in 2012.
- 47% of people working in film and video industry are
freelance.
- 300million spent on prints and
advertising in 2012
- 29% of cinema audiences are aged
15-24
